Blog
A visual guide to counting traffic into your A/B test
Understanding how and what traffic is counted into your experiments is super important. It's not all that complex either as we'll discover here...
How to determine what metrics you need for an A/B test
If you don't learn anything actionable from your experiments, then those experiments have failed you. This is avoidable if you track the right metrics. Here's how...
8 powerful levers for Conversion Rate Optimisation
How we can utilise powerful conversion levers to experiment with purpose...
Lessons in scaling and “productising” an Optimisation Process or…an exercise in cloning
How does one scale themselves to avoid becoming a bottleneck? I had this problem and experimented with a solution to resolve this. In this article, I describe the process along with details on how it went...
How to test big successfully
Testing big is sometimes necessary. I've written a detailed guide about how to go about it successfully...
I'm Iqbal Ali. A freelance UX designer, developer and experimentation consultant. I like making objective decisions based on data. Life is much easier this way.
I also like helping others make better decisions. So, if you want to collaborate on a project (or integrate this tool with your data sources), do get in touch.