Visualise A/B test results
Track experiment results as risk and reward charts. Make decisions with greater clarity.
CSV format rules
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Three core principles
The following principles help make effective decisions faster.
Data validity
Sample Ratio check ensures a valid ratio between experiment groups.
View trends
Results trended over time present a clearer visual story of your data.
Understand risk
Understand "risk" along with "reward" to make decisions faster.
Recent posts
A visual guide to counting traffic into your A/B test
Understanding how and what traffic is counted into your experiments is super important. It's not all that complex either as we'll discover here...
How to determine what metrics you need for an A/B test
If you don't learn anything actionable from your experiments, then those experiments have failed you. This is avoidable if you track the right metrics. Here's how...
8 powerful levers for Conversion Rate Optimisation
How we can utilise powerful conversion levers to experiment with purpose...
I'm Iqbal Ali. A freelance UX designer, developer and experimentation consultant. I like making objective decisions based on data. Life is much easier this way.
I also like helping others make better decisions. So, if you want to collaborate on a project (or integrate this tool with your data sources), do get in touch.